Main focus is on putting brand identity into typeface based on TYPEFACE BRAND PARAMETERS theory and method. In Koval Typefaces for Brands portfolio You'll find various type-related projects: form logo corrections, to complete typeface families for large branding projects.
KOVAL TYPEFACE FOR BRANDS solutions help our clients find the best way to represent brand's values in visual communications via typography. Our clients get short development terms, unique method and affordable licensing.
Custom typeface and lettering gives more efficent brand representation in visual communications.
HOW WE WORK
We define 6 adjectives that represent your business/service/product impression. This is our aim: to match logo, lettering or typeface impression with brand's key characteristics.
Based on Typeface Brand-Parameters theory we define exact typeface parameters, that will bear and transmit right emotions.
With type parameters defined you're provided with 2 to 3 sketches of possible styles.
Approved sketch proceeds to a final lettering/logo/typeface.
HOW MUCH LOGO, LETTERING, TYPEFACE DESIGN COSTS
The price of typeface, logo or lettering design cosists of two parts:
1. time & material — is a fixed sum.
2. license payment — varies for different projects. Minimal for lettering illustrations, maximum for logo & typeface design.
Licence payment only if final results is approved and will be used.